'Onward' for musicians
Here are some notable ideas/quotes from the book, Onward by Howard Schultz that we think are relevant to musicians, artists, and music businesses.
1. "Once Paul McCartney was asked to identify the beginning of the end regarding The Beatles breaking up. He recounted the story of about the first time The Beatles played New York's Shea Stadium in the summer of 1965 to 50,000 screaming hysterical fans, the largest crowd the band has ever performed for live. Amidst the clamor and chaos, as the story goes, The Beatles could not even hear their own music. Their art was drowned out by their popularity. It was massive shows like this that were, Paul had said in retrospect, the beginning of the band's end. In situations like this, we must ask ourselves, "When did we stop hearing our own music?"". It is always good to identify when we slowly start embracing mediocrity.
2. The books also, explains how businesses can inspire and nurture the human spirit, one person at a time, how the work is never done, and how to preserve humanity.
3. Customization is a great way to enhance the experience and an opportunity to incentivize and reward the biggest fans/customers.
4. Variety is introduced to accommodate the habits, whims, and desires of human behavior.
5. Being relevant is a better strategy than being cool.
6. Innovation is creating products that right out of the gate transformed consumer behavior. To achieve this, we need to focus on the right, relevant things for the people and the brand.
7. "The great companies of this century will be sharp to success and at the same time sensitive to the idea that you can't measure the true success of a company on a spreadsheet."
8. Sometimes our businesses (music) can play a significant role in a country's economic and emotional recovery.
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